A greener eye for detail – with Emesha

The internet and Twitter are alive with an insider’s buzz on the fashion world – either from the catwalk or straight from the press offices of the world fashion elite.

First came New York, then London, now Milan, and next Paris. Coupled with live streams, Instagram photos, and expert comment, who am I to start a blog with any sort of expert opinion.

Rather than taking you catwalk-side, I will leave behind the en vogue names of Roberto Cavalli and Mary Katrantzou. Let’s instead move away from the headlines and venture to the less-publicised exhibition side, and introduce you to the emerging talent of Emesha Nagy.

For a moment we shall forget the fame, and instead focus on the unsung talent being showcased by Estethica Design Guide,  which celebrates its fifth year at London Fashion Week (LFW) supporting a rise of ethical based designers.

Jewellery, millenary, ready-to-wear, innovation, and another year of vintage inspired designs – which I will never tire of seeing. However, a common theme for this year has been the world of ‘collaboration’. This year I was treated to computer generated fabric designs and illustrations, silk printing, embroidery, and heavily embellished fabrics. Heaven to my eyes.

Emesha label is one such designer who has collaborated with illustrator and print designer Lisa Stannard to produce a quirky, signature print that reminds me of an android bar code. Together with her incredible design talents and attention to detail. She will use only high quality fabric including silk, and her creations are beautifully tailored – simply stunning.

Emesha is also a part of the very high profile ethical fashion principal based upon environmental and social accountability. It is an umbrella term covering design, production, retail and purchasing.

High priority rests on ensuring strict limitations on exploitative labour, damage to the environment with the heavy use of toxic dyes, and animal cruelty. Therefore no use of fur or leather in this line up. Fashion businesses must transform and embrace the future by adopting sustainability.

Emesha is quick to define the world of sustainability versus her philosophy of ethical design and production. It is a philosophy inspired through a mission to always use eco-friendly fabrics and traditional tailoring techniques without ‘sacrificing style’.

Emesha is a tiny figure beautifully presented in a sharply tailored suit – a theme of her collection where masculine meets feminine. We went through a period in fashion history, where the word ethical meant hippy, tie-dyed, vegetarian friendly clothing and a way of life that involved a cluttered recycling piles.

It has been taken over by the fashion designers to the benefit of making the world of apparel a lot more accountable, while encouraging nothing short of style and luxury with a conscience.

Her label represents fair wages for skilled workers, the use of biodegradable and recycled fabrics free of harmful *AZO dyes, buying fabric from the UK where possible, and utilising the garment industry skills of her Hungarian homeland for the finished product. You will find her collections in digital format only, and a clever use of social media for marketing endeavours.

Even the labels of her clothing brand are printed on recycled paper. We all wonder what we can do in our own backyard, and here I find Emesha practicing everything she preaches in nothing short of stylish form.

I am drawn to the bespoke luxury of her collection. In particular the black silk ‘ruffle’ dress which was the show piece at the entrance of her collection at this year’s LFW exhibition. Her attention to detail instantly appeals to me – being a highly visually stimulated person myself, I tend to want to touch and explore layers of fabric, pleats and embellishments with pure fascination.

Pleated silk dress

Her colour pallet is simple black, white, with a hint of green and pink. I think the use of the green and pink in the collection adds femininity to counterbalance the masculinity. There are splashes of these hues, as well as block colour reminiscent of a Japanese woodblock.

The pleated silk evening dress is made to order. It has an almost origami appeal with the material fanning out from the bust down. Flattering and stylish, yet not over the top, as Emesha has taken care to keep the back as simple as possible with the highlight being the cut-away shoulders. Again emphasising beautiful feminine structure.

We all set out in life to make our mark on the world, and for Emesha it is through her talents of fashion design and production where she will make a difference. I left this year’s LFW exhibition inspired. While conscious that I recycle and re-use where possible, what I’ve taken away from my time with Emesha is investing in high quality fashion pieces and wearing them well throughout the seasons.

I love this smart tailoring – black silk long shorts with a knitted pink cardi-jacket. Sweet feminity. Taken from Emesha’s website.

This isn’t about how much I can spend on a piece of clothing, it’s thinking about where and how it was made and feeling good about it.

Why don’t you take a look at your wardrobe and read some of your labels – you’ll be surprised.

*AZO – synthetic colours, heavy in chemical content, and proven to be harmful to our delicate skin.


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