The ‘Mother’ of all skin care for chic mummies

Listen up chic mummies-to-be…Forget the frumpy pregnancy look, and get yourself sparkly and glam for this party season, with the help of the Queen of maternity style Emily Evans of 9 London.

The stunning mummy of three is not only a hot clothing designer, wife, business woman extraordinaire with her Sloane Square store and a boutique in Harrods, she has now launched her first skin care product for mummies-to-be.

Simply called ‘Mother’, this is a Super Stretch Mark Cream – the first in a planned range of mother and baby skin care products due for release in 2012.

Our invitation to the press launch arrived two weeks ago, and I simply had to get my hands on a sample well before the event. I squealed like an excited child when I was given an entire bottle beautifully packaged in a very cute Babushka Doll tube. Of course the Babushka represents the essence of motherhood – I used to love playing with my own mother’s set of Babushka dolls delicately painted in bold red and yellow with a touch of gold. The biggest doll would always be the mother, and I’m pretty sure they all used to squeeze (somehow) into my Barbie pink Cadillac and go on a pretend outing to meet Ken behind Barbie’s back.

Now, don’t hate me ladies, BUT I have the tiniest bit of cellulite if you squeeze a certain part of my thighs, AND I’ve gotten away with not having any stretch marks from my pregnancy. But trialing this cream is certainly not wasted on me, because what I am getting out of it is deeply hydrated skin without a whiff of slick residue. I’ve also started massaging the cream into 8 week old Mini M who drifts blissfully into a deep sleep with the help of lavender, one of the cream’s key ingredients. We both wake up to the fresh scent of lavender, patchouli, geranium and bergamot. These natural ingredients have been carefully selected to help calm and de-stress the skin. Any promise of stress-free skin is an instant winner in my books…and after two weeks of habitually massaging the cream all over my body after a hot bath or shower, we both certainly have silky skin and feel very refreshed after our sleep.

The cream is in a glass bottle, with an easy to dispense pump which is ideal when one arm is taken up with holding the rather gorgeous Mini M.

Last night was the official press launch for ‘Mother’ at 9 London’s Sloane Square store. Emily, a tall statue of elegance, wore a vintage pussy-bow animal print dress, showing off her gorgeous legs. She gracefully met each of her guests, and promptly placed a glass of bubbles in our hand.

I see the success of 9 London not only in the stunning range of clothing, sleepwear and underwear showcased but also in her approach to an overall customer experience which her staff completely emulate.

The store has real wood flooring, spacious changing cubicles, a flat level entrance with wide doors so that you can bring in your buggy, easy to reach clothing rails, and beautiful garment displays on mannequins that make you want to be pregnant just to be seen in one of her designs. You will find in both the Sloane Square store and Harrods, Emily’s own designs, plus a small range of vintage clothes lovingly resurrected, and brands sourced from Italy. You will also find a gorgeous range of mummy-baby bags such as the Storksak which ChicFantastique and Baby M will not be seen without.

‘Mother Super Stretch Mark Cream’ is the first of 4 maternity skin care products. Next will be a miracle oil, a bust firmer and a menthol foot gel – a perfect quartet of must-have mummy-to-be products. Summer 2012 will see the launch of Emily Evans baby range.

(Baby M cannot wait for the baby skin care range).

The stretch mark cream comes in a 300ml bottle and is priced at £38. Visit 9 London, Pavillion Road, Sloane Square and Harrods of Knightsbridge, London.

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