When Masato met Latimer

It’s a wrap for 2011!

During the year we profiled London based Fashion Designer Masato Jones who featured for the first time under his own ‘Masato’ label at Essex Fashion Week and Brighton Fashion Week. It was at Brighton that Masato launched his strongest collection to date – a mix of 1940’s and 1950’s dresses that finish mid-calf, with neatly pleated collars and sweetheart necklines coupled with a Masato twist of a swirl hem line, or the drapey look.

It’s these twists that made those who know fashion take note – and who can forget the ‘red’ button shirt. Casually tame as it hangs lose at the back only to reveal an extremely sexy mid-drift finish at the front. This shirt is currently available to purchase from the Masato Blog site in the end of season sale. Click here.

The year was big as he launched his range of ready-to-wear clothing at Scarecrow Boutique in London’s Crouch End. The collection is proving extremely popular with the likes of Beverly Knight not only purchasing a piece from this boutique, but then requesting Masato design outfits for her ‘Soul’ tour in October last year.

While Masato’s own label went from strength to strength, he remained in the fashion limelight under the direction of Giles Deacon at London Fashion Week, and then named head designer at GHOST.

What an amazing year. Can we stop and take a breath? Absolutely not, as 2012 swings into action we are getting ready for the new Masato collection which he will launch at Manchester Fashion Week in April.

And what can we expect? A collaboration with jewelry and hat designer Latimer Couture. Obviously the collection is carefully under wraps, even to ChicFantastique. What we can expect are truly elaborate designs with stunning detail inspired by Cartier and Chanel.

We were first drawn to Helen Latimer’s style on her previous collaboration with Joey Bevan of Pointed Brown Shoes. It was that collection for his Land of Lost Toys which featured on 2011’s Britain and Irelands next Top Model.

I couldn’t help but want to know more about Latimer Couture, and a visit to this designer’s website did not disappoint. In fact, a gasp of ‘oohs’ and ‘aaahs’ could be heard by the upstairs neighbour as I clicked through the Arachnid collection.

Over the top, simply stunning pieces, almost avant-garde in design. I was hooked. So to hear the news of the Masato collaboration for Manchester Fashion Week is heaven on a gold plate.

Helen has also worked with another ChicFantastique favourite, Arthur and Betty, who we showcased on our blog last year. And if that’s not enough, Helen also designed and created hats for a new musical, called “musical exposure” based on the seven deadly sins.  So, it’s been a very busy year indeed.

The current Latimer Couture collection can be seen in full on their website, and ChicFantastique have fallen head over heels. We particularly love the ‘Fashion’ collection featuring intricate beading in the style of peacock feathers, Cleopatra gold plated neck pieces and designs incorporating elaborate Swarovski crystal and freshwater pearl detail.

Her designs are seen adorning the necks and fingers of celebs as well as those who prefer something just darn right bespoke, out there and ostentatious – and why not! There are plans in motion for Latimer Couture to have a boutique presence, and details will be shouted out from the tallest building as soon as we know more.

In the mean time, perhaps it’s time to invest in a piece from these ‘one’s to watch’ and be ahead of the rest.


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