9 London Sloane Square and the their concession at Harrods of London know how to turn Mother’s Day into a truly beautiful weekend-long event. Mums and mummies-to-be were treated to seeing the new maternity collection sor Spring Summer 2012.
Wearing extremely fashionable Gucci trainers, Emily Evans bursts onto the shop floor beaming – the perfect hostess any time of the day or week. This weekend is even more special than usual because it’s Mother’s Day. Her 9 London store is the first port of call for any yummy mummy-to-be when buying essential flattering pieces.
And the store is no stranger to the odd Hollywood celeb dropping in to shop for an ever-growing bump. From Robert Downey Jr taking his pregnant wife on a shopping trip during his recent trip to London, to pregnant Sienna Miller and Peaches Geldof being snapped looking très chic.
In-store you will find the new maternity collection for SS 2012 – Bang on-trend colour and themes to take you from day chic to evening glamour-puss, to beach-babe.
Labels include Emily’s own 9 London denim and beautiful silk tops, stylish jersey dresses by Vanessa Knox, Milan Fashion Week favourite Pietro Brunelli, Koko Mama Riviera-nautical, and one-off gypsy-style pieces by Alix of Bohemia.
I must write (rather than say out loud) that a little pang of fashion-envy came over me as I looked through this collection, wishing I was pregnant all over again. Nah, been there, done that, and have the Mini to prove it.
Emily chooses to work with designers who create beautiful and flattering garments using only the highest quality fabric. The designer behind Alix of Bohemia creates one-off pieces only. So if you are after something truly bespoke, then you will fall in love with her kaftan style floaty print perfect for the Riviera.
At the end of last year Emily launched her own shea butter Super Stretch Mark cream simply called ‘Mother’. The cream and packaging are absolutely beautiful and retails for £38.
At the moment you will find Emily’s own design Italian denim in Summer blue, beige, and fabulous white. And the latest denim delight is the 9 London cuffed shorts. ChicFantastique discovered 9 London denim last year while expecting baby Mini. Read our review on the 9 London skinnies here…(Giving into the Skinnies).
Wearing the right jeans can be the foundation for a great outfit. For day chic, go for a simple tee and blazer. For an early evening soirée, team with a floaty gypsy-style top. For an evening out with the girls, simply add a sparkly top and clutch. And yes, you can look and feel fabulous throughout your pregnancy with the right style advice and clothing.
To see more of the collection, take a look at my Pinterest 9 London board.