Oooh la la… I am officially in love.
In love with the brand experience due to hit London’s Covent Garden, Carnaby Street, Seven Dials and Spitalfields this Friday.
Mr Quiffy’s is a colourful spin on the mobile boutique or the pop-up – we’ve seen the London bus, the camper van and the London black cab. Now it’s time to have some fun with the ice cream van.
The fashion brand behind this new colourful venture is House of Holland who are using this fun experience to launch an exclusive capsule collection of accessories, jewellery, headwear and eyewear in their signature polka dots, candy stripes and acid bright colours.
The van will also be travelling to Manchester, before returning to the capital for London Fashion Week in mid-September. But according to ‘Business of Fashion, there are plans to take the van to Birmingham, Leeds, Liverpool, Newcastle and Brighton (that has to be the perfect seaside match).
The van makes its first appearance this Friday, one day after House of Holland launch their new website. So look out for lots of social media chatter directing us all to the new-look site.
Fashion houses are stretching their creative juices when it comes to engaging with their customers. It’s vital for fashion brands to get to know who their customer is, and sometimes it is difficult for the label to get the right vibe when, like House of Holland they are reliant on wholesale stockists.
Pop up shops, and mobile stores are a cheaper alternative for designers and brands to give their customers an engaging experience without the commitment of having a permanent physical store. This is a good way to meet customers and hear their views, and see if a store is a viable option in the future.
Well done and good luck to House of Holland!