Supporting the New Generation. Supporting the Next Generation. Taking the New Generation to the Next Level
On Friday night 2nd September, I was honoured to be invited by Masato and Mike Jones of Masato Fashion Label to a ‘night of fashion’ for the prelude to London and Essex Fashion Week. The venue? Faces Nightclub in the heart of Essex.
Having discovered Masato and his creative genius many months ago through the social power of Twitter, I quickly became a fan of his quirky Tweets, and ultimately his stunning women’s clothing designs. I now own a gorgeous Masato piece which is distinctive in his use of draping and unusual colour. Some days I describe it as powder blue, other days light peppermint.
Flattering necklines, bias-cuts, structured shoulders, and ultimate attention to detail. For Massato it is the design and the fabric and how it drapes and shapes a figure. Classy, 1950’s meets easy-to-wear pieces for 2011/2012.
It’s exciting times ahead for Masato label as he currently designs for Giles Deacon and Ghost, and is due to feature at London Fasion Week with Giles, and in John Lewis stores nationally with Ghost.
Having been to a number of catwalk events, store and label launches, I was a little confused about the genre of Friday night’s show. The opening of the show was very ‘Essex’ – think TOWIE on the catwalk, however I appreciated what was before me, and the crowd were very excited to be supporting their friends and family behind the clothing.
Then the mood of the evening quickly changed as Masato design hit the catwalk. Everything went up a notch (or 10) in style and true talent. So enough from me for the moment…let’s take a look at Massato from Friday night’s catwalk…
Classic cuts and stunning colours. Let’s get up close and personal…
You’ll now find Masato in store at Scarecrow Boutique in London’s Crouch End, Establishment located at 11 Porchester Place, and FashionCentral located in Bath.